The report reveals the main reasons why UK customers abandon a shopping cart
38% of Brits abandon purchases: reasons revealed. Source: pixabay.com
According to research, 38% of Brits abandon a purchase at least once a week, whereas 21% claim to do so more regularly.
A lack of fast and affordable delivery options is the number one reason behind cart abandonment. 54% of UK consumers revealed they have abandoned their online shopping cart due to delivery issues.
The need to create an account and problems with the functionality of a mobile website came second, cited by 32% and 33% respectively as reasons to drop out.
Besides, 27% of consumers have abandoned a purchase because they couldn’t remember their login details for an existing account.
Along with that 26% admitted they have left a purchase halfway through because they ‘couldn’t be bothered’ to prepare their card details.
For 37% of respondents, the ease of using a retailer’s website has the biggest influence over their purchase decisions.
Meanwhile, 75% of Brits would be likely to abandon their shopping cart if they did not trust a website’s security.
We’ve reported that the value of credit card rewards will exceed $68 billion in 2023. It will be driven by rising competition between providers and the ability to link spending to current loyalty ecosystems.
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