Mastercard confirmed that today the sonic melody is integrated at more than 7.6 million payment points worldwide
Mastercard unveils its music single. Source: shutterstock.com
Mastercard announced the drop of its first-ever sonic-integrated music single. The company also started a collaboration with songwriter and producer Niclas Molinder to engage with up and coming global artists. Together, they aim to build upon the Mastercard sound architecture, bringing new meaning and purpose to the brand.
Introduced in 2019, the company’s sonic melody is believed to be a key component of how people recognize Mastercard today.
According to research conducted by Mastercard and GfK Global, 77% believe the Mastercard sonic sound made the transaction and the retail environment more trustworthy.
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