Soap products come and go, each brand claiming a uniqueness that sets it apart from its competitors, be it an extra ingredient for cleansing or a supposed cutting-edge solution for certain benefits. However, in the end, perhaps the true test of a winner is time, a brand that has lasted for a long time, been relished by many generations, and yet keeps reinventing itself in the process.
Dial is one such brand. The very name itself brings up powerful and poignant images of a soap that has been used consistently by one family member after another, and has come with the best recommendations of parent, sibling, and friend alike. Besides excellence and quality, it is strongly associated with high-grade cleansing that only Dial can deliver, speaking of results that have satisfied – and continue to satisfy – consumers.
Dial is also associated with beauty. Celebrities, beauty experts, and other medical consultants have attested to the way that it smoothens and makes skin supple, bringing out the user’s lovelier features while removing unwanted dirt and grime. The end result is a more attractive demeanor that improves social interaction and boosts self-confidence.
Dial is also widely known to be refreshing. Though its superior cleansing can make you sleep well at night, it also energizes you for the day through a pleasurable bath. Its touch of the soap bar on your skin can awaken your senses and readies you for the next day’s challenges. The knowledge that you have been well-cleansed and highly refreshed can add another spring to your step.
“Dial has been around for six decades, and there is a strong reason for it,” says Ariel Concejero, General Manager for Market Development at Henkel Beauty Care Philippines. “Not only does it enhance our loyal user’s look, but it also boosts their self-confidence and builds their positive outlook. We address their beauty and health concerns and that impacts their lifestyle preferences and the goals they can achieve.”
Withstanding the tests of time and being a favorite in a family tradition speak volumes for Dial. At the same time, the brand new generation known as the Millennials is discovering how it addresses their skin care and health needs for a more modern, faster, and hyperactive era. Classic and at the same time contemporary, while remaining on the cutting edge – these are the traits that make Dial a leader in the body care industry worldwide and a favorite of customers for all times.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16.4 billion euros and adjusted operating profit of 2.5 billion euros in fiscal 2013. Henkel’s preferred shares are listed in the German stock index DAX.