Your website is one of the biggest boons to your business. It’s probably the main way you bring people in, and it’s the best marketing tool you’ve ever come across. After all, you can link your social media back and forth from this little slice of the internet, and it’s where you host most of your content!

But there’s a chance your website could do with an update. If you haven’t considered the way it looks or how it works in quite a few months now, why not turn your mind towards this way of thinking? Considering how fast the online world moves, you might just need to change a few things around. And most of all, you might need to change the way it looks.

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Aesthetics are everything in the digital world, and if your website looks a little old or outdated in any way, you could be driving your customers away without even realising it! So, here are a few things to think about in your quest to update your online shop front for the better.

Is Your Design Balanced?

The design of your website should be as balanced as possible, seeing as most customers want a sense of harmony and contentment when logging onto a site for the first time. They don’t want to be hit in the face with a whole host of colors and graphics. More importantly, they don’t want these colors to clash, and for these images and font types to overwhelm what should be a purely simple landing page! In the digital world, the phrase ‘less is more’ is king.

A balanced design is something you should prioritise, above all, especially when you’re trying to change the old design to something new and exciting. And it can be as simple as changing fonts to the same size across the board, and no longer using size 28 for your header, when something in size 14 preceded it.

Try turning to a custom software development company, if you’re having trouble deciding on the best interface for your new website look. After all, the professionals are going to have more experience in what looks good on a digital interface, and they’ll definitely be able to point you in the right direction when it comes to deciding on what layout looks easy on the eye!

Do You Use a Regular Color Code?

Going on from the point above, once you’ve considered the colors you’re using (and how well they work together), you’re going to need to keep them on a regular cycle. You’re going to need to use a cohesive template for every single page you have on your website; there’s no point having a pastel pink and green homepage if the category tabs lead to pages that are bright blue and yellow!

So, decide on what colors work best together, and then keep on using them for as far as you can milk it. If you’re using a pastel theme, hints of bright and bolder colors should only be used sparingly. You want customers to get used to your look, and associate it with your brand, after all. Any changes in the color code should mean something!

For example, if you’re looking to grab someone’s attention because you’re running a new competition, this would be a good way to catch the eye. It works because it’s out of the blue, and only for a short while.

Do You Make a Constructive Use of Negative Space?

Finally, don’t feel like you have to fill up the negative space of your website. Don’t be afraid to let something just be, even if it’s empty and seemingly barren. Because when you use this kind of white and negative space properly, it can help to draw the eye to the right places.

This is one of the simplest tools at your disposal, when it comes to website design. If you’re someone who is pushed for cash and running on a strict company budget, this could be a fast and simple way to highlight the best parts of your website. Negative space is something we don’t tend to focus on, after all, and when you use it to buffer certain images (or links to the main parts of your website), you’ve got yourself a great way to border the important from the unimportant!

So, does your website look as good as it should? In truth, it’s a mix of personal opinion and public opinion, so remember that!