UX – or user experience – is something everyone with a website needs to consider. From a blog to an online business, you need to focus on the user experience.
Well, that’s one of the questions you’re going to find the answer to in today’s blog. Alongside this, you’ll also learn how to figure out if your website actually provides a good user experience or not. By understanding these two things, it should help you create and formulate the perfect site. So, let’s get started!
Why is UX important?
User experience is important because it concerns itself with how people feel and respond to your website. If someone has a good experience, then it’s likely to influence their decisions in a positive way. This is the same for pretty much anything in life, not just websites.
Let’s say you go to a restaurant, and the service is amazing. You’re made to feel like royalty, your dinner is served quickly, it tastes fantastic, and the servers are always keen to help you out. Your experience is a brilliant one, meaning you’re likely to come back and recommend the restaurant to others. If your experience was awful, you’d probably never return and warn others about it.
A similar thing happens on your website. If a user has a great experience, then they might stay on your site for longer, and they might return after leaving. Plus, they could recommend your site to their friends, which encourages more people to visit you.
As such, this leads to the following possibilities:
By providing a good UX, you may encourage more people to visit your site. Word will spread quickly, and more people will come along and see what the fuss is about. This means that bloggers can grow a bigger audience, and online businesses can find new customers.
Retaining your audience
Similarly, UX is very effective at retaining your audience. If you want to be a full-time blogger, then your life depends on consistent views across your content. This is only possible if you’re retaining your audience and creating loyal readers. People are likely to stay loyal and keep returning to your blog if the experience you provide is exceptional.
The same goes for online business owners. Providing a great online experience increases the chances that customers keep coming back to purchase more products. Therefore, your revenue can go up.
Improved search engine performance
How are most people going to find your website? They could find it through your social media channels, but the majority of your traffic comes from search engines. You should be aware of the importance of SEO for bloggers. Good SEO means you will become more visible in Google searches, and this leads to the previous point about gaining more traffic. Ideally, you need to be on the first page of search results, as close to the top as can be.
Improving the user experience of your website can influence SEO a lot. This is because a lot of the things you do to improve the UX will affect many of the key ranking factors. For example, the bounce rate is a big thing for search engines. If your site has a low bounce rate, then this means users are staying on it. As such, search engines realize you must have a good site that provides useful content to people – why else are they sticking around? Thus, your ranking improves. How do you improve the bounce rate? By offering an amazing UX that keeps people around.
Additionally, the structure of your site and the navigation will be excellent if you offer a great UX. Likewise, page loading speeds should be very fast. Again, all of these things contribute to improving your search performance by showing Google that you offer a site that users will enjoy.
Does your website provide a good UX?
The previous section shows you how important UX is to your website. It helps you bring in traffic, retain an audience, become more visible – all of which will, ultimately, contribute to the growth or your blog or online business.
So, how do you know if you’re providing a good UX or not? Typically, there are two main approaches to answering this question:
Firstly, you should go out and ask users for their feedback. Collect up details of your blog audience or paying customers and ask them how they feel about your website. Create a user experience questionnaire or survey that they can fill in and send back to you.
Here, you’ll learn about specific things that annoy people – like pop-up forms. Nowadays, every website needs a pop-up to get people to opt-in or out of GDPR. It can’t really be avoided, but it can annoy some users and make them click away immediately. Your feedback can tell you that people hate this about your site, and you can make a change. Listen to them, get some examples of GDPR opt-out forms, then make changes and ask for feedback again. They may love the new forms, which means they no longer click away and stay on your website for longer.
Analytics & Software
The second way to figure out if your UX is on point is to call upon analytics and software. Web analytics will tell you an awful lot about your site. You will see some key metrics that tell you about user experience. Obviously, there won’t be a figure that says ‘user experience’ and gives you a number. Instead, you should look for the following:
- Bounce rate
- Conversion rate
- Time spent on site
Then, you should combine this with some software. Again, there are plenty of things you can use here. Find a good user research software that provides in-depth analysis of behavioral patterns on your website. It should let you view heatmaps of your pages, seeing where users clicked, how long they stayed on your site for, and so on. It lets you interpret their behaviors in more detail.
In summary, user experience has a positive impact on your website. If you’re a blogger, then you should focus on UX to grow and retain your audience. Always check your analytics and use software to see if the UX is improving and providing the results you need. Get feedback from users to understand what to make better, so you can see all the benefits of excellent UX.